From the category archives:

Social Marketing Secrets

If your company has a fan page, we have both good and bad news for you.

Bad news: many of the previously effective Facebook marketing strategies are not working anymore, and you have to adapt.

Good news: Though it sounds counter-intuitive, new timeline-centric fan pages can convert more visitors into buyers if they are designed correctly.

Facebook constantly modifies the layout, design and structure of the fan pages making it difficult for companies to keep up. You’ve spent time learning FBML to create custom tabs? Sorry for the bad news, but this time was wasted. Now this knowledge is useless, you have to learn how to create Facebook applications instead.

But Facebook currently has around 850 million users. And it’s still the largest social player.

So if you decide to stick with it, here are a few pointers on improving your fan page in the light of timeline changes.

To get more ideas on How to Use Facebook Timeline, watch Brian Moran’s webinar (no registration is required.) You’ll also get access to a fan page design with 53.1% conversion rate and timeline story-telling formula.

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Pseudo Profit Sharing in Small Social Communities

You can find tons of small social communities with pseudo profit sharing. The majority of profit is generated from displaying AdSense or similar ads. There is one big problem with this model though – you only share the revenue that is generated through your particular page, and to get any noticeable results, you have to drive your own traffic to those pages.

Wazzub is the new social community that actually is promising to share 50% of its entire revenue with its members. It is going to be a first social community that pays its members. All you have to do is join it during pre-launch phase (launch is scheduled for April 9), and set up the Wazzub as your home page.

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Social Squatting – a New wave of Cyber Squatting

The newer wave of name squatting can be observed in social networks. Social influencers (social network users with tens of thousands followers) enjoy huge traffic to their hubs. So it was only a matter of time before misspelled versions of social influencers’ usernames would spread like a wildfire. I suggest a name of social squatting for this tactic.

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Today your social media marketing campaign won’t be very successful if you try to use only one file format to deliver and distribute your content – say, articles or videos.

Quick development of social media industry leads to a changed perception of the importance of the utilization of various file formats in social media strategies.

Tactile/kinesthetic, auditory, visual and sociological – all those learning styles should be addressed in your social marketing campaigns through specifically crafted messages and different content formats.

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Of course big following by itself is not a sufficient parameter for identifying influential networkers. Influence is also measured by the quality and quantity of responses triggered as a result of calls to actions executed by influencer.

According to Fast Company, I am among 1% of the most influential people on the Internet in 2010.

So let me share with you a few ideas that will help you to get attention of the influencers

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