From the category archives:

Social Marketing Secrets

Social Squatting – a New wave of Cyber Squatting

The newer wave of name squatting can be observed in social networks. Social influencers (social network users with tens of thousands followers) enjoy huge traffic to their hubs. So it was only a matter of time before misspelled versions of social influencers’ usernames would spread like a wildfire. I suggest a name of social squatting for this tactic.

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Today your social media marketing campaign won’t be very successful if you try to use only one file format to deliver and distribute your content – say, articles or videos.

Quick development of social media industry leads to a changed perception of the importance of the utilization of various file formats in social media strategies.

Tactile/kinesthetic, auditory, visual and sociological – all those learning styles should be addressed in your social marketing campaigns through specifically crafted messages and different content formats.

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Of course big following by itself is not a sufficient parameter for identifying influential networkers. Influence is also measured by the quality and quantity of responses triggered as a result of calls to actions executed by influencer.

According to Fast Company, I am among 1% of the most influential people on the Internet in 2010.

So let me share with you a few ideas that will help you to get attention of the influencers

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I will soon release a video course and show to you exactly how it could be done with Twitter.

If you’re interested in early-bird discount, sign up for my newsletter (sign up form is at the right top side of the blog), and I’ll let you know when those videos are available before they are released to the public.

Let’s talk about Facebook, which is the second easiest social network to build relationship with a lot of people and turn them into friends and customers.

…Facebook is a social network that you can’t afford to ignore if you want to build even a remotely significant social media recognition for your company and /or your brand.

Plus, it’s an excellent source of demographically targeted traffic.

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…the majority of top keywords are not related to super-cool gadgets and uber-hot cars. Those top searches are related to people and social networks.

… 7 out of 10 top searches are related to people searches and social networks, yet again. I don’t divide people-related searches and searches for social networks, because social networks are nothing more and nothing less than different ways for people to communicate with each other…

There are thousands of social networks, and soon there will be millions of them. And each has its own face, each one could be considred a “person” in its own right…

this particular type of searches takes a huge share of any search pie. And of course there are many companies that gladly take a piece of this lucrative action..

One company… gives people (for free) their own small “search engines” targeting different people-related search queries, with 9 built-in income streams.

If you want one of those, you can grab it here: Your Own People Search Engine.

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