Social Marketing

One of the pain points that makes cringe even social network aficionados, is the constant tampering with privacy policy and terms of use. Of course social networks don’t call it tampering, they just call it “changing” – hey it’s their companies so they do what they want.

But the truth is many users feel betrayed since the final product they observe now, and the way the companies treat their private data is a far cry from what people agreed to when they sign up to get an account a few years ago.

Tagged as: Marketing and Advertising, Online Communities, Privacy, Social Media, social network, Social Networking, social sites

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I’m not sure about the origin of this world. But even if one can assume that this term originated at alltop.com, it obviously over-grown the barriers of any particular site and became a noun in English language, just like “Google”.
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Everybody sort of understands the meaning of this word yet it remains amazingly vague.

So, what criteria could be used to define this elusive term?

Tagged as: influencer, twitter, twitterati

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I am not going to drop names here but there are quite a few celebrities with 1,000,000+ followers who only follow a handful of people. Many twitterers agree that their tweets are worthless. Yet people continue to follow them out of curiosity. It doesn’t mean however that their influence is very strong.

Sure, there are @techcrunch and @mashable, each with over 1,000,000 followers. Both are very worth following. But on each TechCrunch there are hundreds of celebrities and buffoons whose tweets are absolutely useless.

On another hand, there is @GuyKawasaki who doesn’t have 1,000,000 followers yet. But his influence is much bigger on social networks than that of many celebrities.

So the social influence is not a question of a followers-to-friends ratio, rather it’s ameasurement of reach and engagement.

Tagged as: Better Chance, Blogosphere, Celebrit, Correlation, Debate, facebook, facebook influence, Fans, Follower, Followers, following size matters, guy kawasaki, Image, Many People, mashable, number of twitter follows, Online Communities, Perspective, Real People, Relationship, Scripts, Size Matter, social influence, Social Media Today, social network, Social Networks, TechCrunch, Trending and Popularity, twitter, twitter influence, twitterati, Wikipedia

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I will soon release a video course and show to you exactly how it could be done with Twitter.

If you’re interested in early-bird discount, sign up for my newsletter (sign up form is at the right top side of the blog), and I’ll let you know when those videos are available before they are released to the public.
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Let’s talk about Facebook, which is the second easiest social network to build relationship with a lot of people and turn them into friends and customers.

…Facebook is a social network that you can’t afford to ignore if you want to build even a remotely significant social media recognition for your company and /or your brand.

Plus, it’s an excellent source of demographically targeted traffic.

Tagged as: Ads, Advertising, Bird Discount, copy and paste system, Early Bird, Effective Network, facebook, facebook ads, facebook ppc, facebook tips, facebook traffic, Google, Media Experts, Media Recognition, Microsoft, Newsletter Sign, One Thing, Quality Score, Relationship, Slap, Social Marketing, Substantial Income, twitter, Unpleasant Realities, Video Course

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