Category Archives: Social Marketing

discussion about sociual marketing and networking, social news sites, social bookmarking and tagging, etc

Predictability of Social Media Marketing Campaigns

There is a clear industry transformation from guesstimation and vague resemblance of meaningful KPIs to a more scientific approach with measurable results and data analysis.

The ROI of social media marketing campaign is still one of the most difficult factors to predict in digital marketing industry due to highly volatile chain effect.

In essence, each of these steps can potentially cause a butterfly effect and turn your campaign into viral hurricane. Unfortunately, you never know which auction will cause this viral effect or whether it will be triggered at all during your campaign.

Viral side of social media marketing is uncontrollable and can’t be calculated in advance, it’s not reliable and should be considered as a pleasant (and sometimes huge) bonus. Continue reading

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There is No Such Thing as Social Media Marketing!

There is no such thing as SEO. There is no such thing as Online Branding. There is no such thing as PR. I can go on and on.

While a few years ago such statements would be absurd, now we need to look at a bigger picture. All those marketing disciplines still exist, yet they shouldn’t be considered as stand- alone strategies anymore. Continue reading

Posted in Main Category, Search Engine Optimization, Social Marketing | Tagged , , , | Leave a comment

The Biggest Mistake about Local Business Marketing That Hurts Local Businesses

Dear local business owners, local business marketing does not have to be provided by someone from your town. Yes, your services are limited to your local area, but the choice of marketing consultants is not.

All this online marketing and new media “stuff” is in the cloud, and it can be accessed from anywhere in the world. Your social media profiles can be created, optimized, and even managed from any city in the world. The same goes for your website, and your mobile site or app. Continue reading

Posted in Branding, Internet Marketing, Main Category, Search Engine Optimization, Social Marketing | Tagged , , , | 1 Comment