Category Archives: Search Engine Optimization

discussion of seo strategies, techniques and resources

Social Media Networks Review: Amplify

There are a lot of different aggregators, and they all pretty much parrot each other in functionality which makes them unworthy of any special attention. Amplify.com was smart enough to find its own unique angle which allowed it to stand out from the crowd.

If you were a blogger who had a hard time to express your idea or message in 140 characters, but still wanted your message to appear on Twitter, you could just write a long post in Amplify, post it and it would be posted to Twitter, Facebook ,Tumblr, Freindfeed and many other social networks. Continue reading

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SEM is Not SEO and SEO is Not SEM

If you look at any major search engine, you see two different types of results displayed on search engine result pages for any popular keyword – paid results and organic results. Organic results are generated based on complex ranking algorithms which differ from search engine to search engine. Rankings for any particular site could be improved through thoughtful and skillful SEO campaigns.

Paid Search Marketing (or Paid Search Optimization, if you prefer) is responsible for the placement and optimization of paid results. Paid results could be displayed not only on SERPs (search engine results pages), but also on any other site that agrees to be a part of search network and displays relevant advertisement. Continue reading

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Social Media Marketing: New Tools for Interactive Communications

There is a plethora of social media monitoring tools for every taste and flavor. They can be used to listen to social conversations and to identify important social reactions that require immediate response.

All these tools differ based on price, quantity and quality of monitored sources, sentiment analysis, data crunching capabilities, and identification of important players in your market (also known as influencers).

While there are tons of tools to monitor social media conversations there are not so many choices in regards to working with your leads.
In fact until recently there were only two options – a signup form tied in with your autoresponder and RSS feed subscription.

Good news: new lead generation option has just arrived. Continue reading

Posted in Branding, Internet Marketing, Main Category, Search Engine Optimization, Social Marketing | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 2 Comments