Category Archives: Search Engine Optimization

discussion of seo strategies, techniques and resources

There is No Such Thing as Social Media Marketing!

There is no such thing as SEO. There is no such thing as Online Branding. There is no such thing as PR. I can go on and on.

While a few years ago such statements would be absurd, now we need to look at a bigger picture. All those marketing disciplines still exist, yet they shouldn’t be considered as stand- alone strategies anymore. Continue reading

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The Biggest Mistake about Local Business Marketing That Hurts Local Businesses

Dear local business owners, local business marketing does not have to be provided by someone from your town. Yes, your services are limited to your local area, but the choice of marketing consultants is not.

All this online marketing and new media “stuff” is in the cloud, and it can be accessed from anywhere in the world. Your social media profiles can be created, optimized, and even managed from any city in the world. The same goes for your website, and your mobile site or app. Continue reading

Posted in Branding, Internet Marketing, Main Category, Search Engine Optimization, Social Marketing | Tagged , , , | 1 Comment

The Difference Between Social Media Marketing Persona and Buyer Persona

While marketing or buyer persona concentrates exclusively on buyers, the social media marketing persona has a broader task.

The purpose of social media marketing is not only to contribute to immediate and assisted conversions, but also to increase company’s brand awareness and grow online community.

As a result social media marketing personas should include buyer personas with addition of at least two more personas related to social interactions: industry influencer persona and engager persona. Continue reading

Posted in Main Category, Search Engine Optimization, Social Marketing | Tagged , , , | 2 Comments