Category Archives: PPC

pay-per-click campaigns, strategies, resources and latest news

Digital Marketing Paradox of Inbound and Outbound Marketing

The classification for the majority of inbound and outbound marketing tactics is pretty clear.

Typical Features of Outbound Marketing Strategies

Outbound marketing – broadcast a message to a large base of consumers who doesn’t necessarily represent a targeted audience, pitch products or services without establishing a rapport with prospects, in essence shout to the void and hope that your voice will be heard. Sort of “in your face” approach.

Typical Features of Inbound Marketing Strategies

Inbound marketing – identify highly targeted audience, provide it with a valuable content, get recognized as an expert and/ or leader in your industry, use earned media as builder of a viral effect to spread the word about your products and services, let prospects come to you, build rapport, convert them into customers, nourish a relationship to turn customers into a long-time or repetitive customers with much higher lifetime value Continue reading

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SEM is Not SEO and SEO is Not SEM

If you look at any major search engine, you see two different types of results displayed on search engine result pages for any popular keyword – paid results and organic results. Organic results are generated based on complex ranking algorithms which differ from search engine to search engine. Rankings for any particular site could be improved through thoughtful and skillful SEO campaigns.

Paid Search Marketing (or Paid Search Optimization, if you prefer) is responsible for the placement and optimization of paid results. Paid results could be displayed not only on SERPs (search engine results pages), but also on any other site that agrees to be a part of search network and displays relevant advertisement. Continue reading

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How to Effectively Grow Your Business with Facebook

I will soon release a video course and show to you exactly how it could be done with Twitter.

If you’re interested in early-bird discount, sign up for my newsletter (sign up form is at the right top side of the blog), and I’ll let you know when those videos are available before they are released to the public.

Let’s talk about Facebook, which is the second easiest social network to build relationship with a lot of people and turn them into friends and customers.

…Facebook is a social network that you can’t afford to ignore if you want to build even a remotely significant social media recognition for your company and /or your brand.

Plus, it’s an excellent source of demographically targeted traffic.
Continue reading

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