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In the previous post I explained the difference between social media marketing and digital marketing.

Today let’s talk about the difference between social media marketing and online marketing.

Whereas we can say that online marketing and internet marketing are synonyms, the same statement won’t be true for social media marketing.

Social media marketing is an area of marketing dedicated to marketing products and services through social media in its entirety. It’s not limited to Facebook, Twitter or Linkedin

Tagged as: Advertising Media, Banner Advertising, Blogosphere, digital marketing, digital strategistd, director social media marketing, facebook, Interactivity, Job Titles, linkedin, Marketing Products, Media Marketing, Media Outlets, mobile marketing, Mobile Networks, online marketing, online marketing director, social bookmarking, social media marketing, Title Director, twitter, User Communications, Web Communities, Wikipedia, Wikis, Yahoo Answers

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While there are a lot of similarities, a job titled “Director of Social Media Marketing” (for example) is much less demanding expertise –wise than a job with a title “Director of Digital Marketing“. It has smaller responsibilities and requires narrower knowledge and experience.

Social media marketing is a term reserved for a relatively young area of online marketing.

Very closely related to social media marketing is social media branding. It also utilizes social media, yet instead of dealing with products and services its main purpose is to grow awareness about the company

Tagged as: digital marketing, director digital marketing, display advertising, mobile marketing, online marketing, social media branding, social media marketing

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Each time you do something online –post a comment, write a blog post, submit a social bookmark or update your status in social networks, you either strengthen or weaken your reputation.

As mentioned in earlier article “Online Reputation and Personal Brand“, you need to be very careful about your behavior in social media outlets.

When you are participating in social conversations of any kind, think about your responses as if you’re in front of a camera. If you want to say things that you wouldn’t say during TV interview, don’t do it.

Tagged as: online reputation, personal branding, social authority, social conduct, social integrity

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web feed syndication (mostly known as RSS 2.0) is an underlying technology for social media platforms and almost anything else you can find in current socially-friendly web environment. When we talk about live feeds, news feeds, podcasts or videocasts, bookmarks or numerous content sharing tools, we essentially refer to different types and formats and uses of web feeds.

RSS 2.0 is a most popular and simple version of RSS, but not the most flexible one. If you want to add some extra flavor and customization, you might need to create the feed yourself.
In this case you should go with either Atom or RSS 1.0.
Yet RSS 1.0 provides the ability not only to utilize existing RSS modules, but also to create your own. Add the compatibility with RDF, and you get an extended functionality of the feed which could be useful for inclusion of custom elements. RSS2.0 on another hand is still pretty rigid, though you can find flexibility within extensions defined with XML Namespaces.

Though RSS feed could be read in XML format, this format is not considered human-friendly. It’s usually parsed by various desktop and web software programs known as RSS readers and is displayed in a human-friendly user interface such as the one provided by web aggregators and desktop readers.

Tagged as: atom feed, data feed, live feed, product feed, rss aggregators, rss distribution, rss feed, rss feed creator, rss submission, rss widgets, Web Feed, web feeds, xml feed

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