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How to Build Brand Loyalty with Relationship Marketing through Ecommerce

To wow your customers, you should carefully map out the entire road map of their pre-shopping, shopping and post – shopping experiences.

With pre-shopping experience, it’s a good idea to provide some value to customers before asking for their wallet.

Giving them valuable info and discounts through social media or earned channels will get the job done.

Offline shopping process has its own challenges, but this article is mostly concentrating on online shopping.

It’s not that difficult to set up the entire customer-appreciation process if you have the right tools. Continue reading

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Predictability of Social Media Marketing Campaigns

There is a clear industry transformation from guesstimation and vague resemblance of meaningful KPIs to a more scientific approach with measurable results and data analysis.

The ROI of social media marketing campaign is still one of the most difficult factors to predict in digital marketing industry due to highly volatile chain effect.

In essence, each of these steps can potentially cause a butterfly effect and turn your campaign into viral hurricane. Unfortunately, you never know which auction will cause this viral effect or whether it will be triggered at all during your campaign.

Viral side of social media marketing is uncontrollable and can’t be calculated in advance, it’s not reliable and should be considered as a pleasant (and sometimes huge) bonus. Continue reading

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There is No Such Thing as Social Media Marketing!

There is no such thing as SEO. There is no such thing as Online Branding. There is no such thing as PR. I can go on and on.

While a few years ago such statements would be absurd, now we need to look at a bigger picture. All those marketing disciplines still exist, yet they shouldn’t be considered as stand- alone strategies anymore. Continue reading

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