Category Archives: Internet Marketing

Google PageRank Update – Real and Perceived Value of PageRank

Google just rolled out a new update for its pagerank parameter (on June 27 2011). The last Google PageRank update was in January 2011, so it’s been almost 6 months between updates. Until this year pagerank updates were pretty stable – usually you could see a new update every 3-4 months.
GooglePageRank parameter is dedicated to the calculation of different factors related to the authority of your site. In basic terms, it estimates the quantity, quality and relevance of incoming links for your webpages. The higher the PageRank the higher is a probability that the site has some quality backlinks. Continue reading

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Social Media Strategies: Categorization, Landing Pages and Conversions

let’s take a closer look at specifics of multi-step social strategies. Such social media strategies concentrate on development of multi-step relation-building channels to increase conversions and ROI.

There are several components that should be properly implemented to ensure the success of a multi-step social strategy. Some of them are more important than others. But there is one component that is absolutely crucial for a success of multi-step social media strategy.
Social media sites are a good addition to your social media strategy but they never should be a key stone of your online presence. (Read Social Networking and Blogging for more details).
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