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SEO experts always try to find a new ways to stay ahead of the crowd, and social networks seemed like a nice way to covertly play a new card in the search engine optimization game. In fact, it appears new area of SEO is on a rise called social SEO.
Link building through social media otherwise known as social media seo, can be roughly divided into two parts – spreading links through social networks and using social bookmarking sites to bookmark different links and rss feeds.
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In the previous post I explained the difference between social media marketing and digital marketing.
Today let’s talk about the difference between social media marketing and online marketing.
Whereas we can say that online marketing and internet marketing are synonyms, the same statement won’t be true for social media marketing.
Social media marketing is an area of marketing dedicated to marketing products and services through social media in its entirety. It’s not limited to Facebook, Twitter or Linkedin
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While there are a lot of similarities, a job titled “Director of Social Media Marketing” (for example) is much less demanding expertise –wise than a job with a title “Director of Digital Marketing“. It has smaller responsibilities and requires narrower knowledge and experience.
Social media marketing is a term reserved for a relatively young area of online marketing.
Very closely related to social media marketing is social media branding. It also utilizes social media, yet instead of dealing with products and services its main purpose is to grow awareness about the company
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web feed syndication (mostly known as RSS 2.0) is an underlying technology for social media platforms and almost anything else you can find in current socially-friendly web environment. When we talk about live feeds, news feeds, podcasts or videocasts, bookmarks or numerous content sharing tools, we essentially refer to different types and formats and uses of web feeds.
RSS 2.0 is a most popular and simple version of RSS, but not the most flexible one. If you want to add some extra flavor and customization, you might need to create the feed yourself.
In this case you should go with either Atom or RSS 1.0.
Yet RSS 1.0 provides the ability not only to utilize existing RSS modules, but also to create your own. Add the compatibility with RDF, and you get an extended functionality of the feed which could be useful for inclusion of custom elements. RSS2.0 on another hand is still pretty rigid, though you can find flexibility within extensions defined with XML Namespaces.
Though RSS feed could be read in XML format, this format is not considered human-friendly. It’s usually parsed by various desktop and web software programs known as RSS readers and is displayed in a human-friendly user interface such as the one provided by web aggregators and desktop readers.
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it will be difficult to succeed in SEO without paying proper attention to social media signals. In fact, social media signals are so important that we witness a birth of a new kind of SEO services – Social SEO.
Social authority, which is otherwise called a social rank, plays increasingly important role not only in a social search, it affects the SERPS ranking in regular organic search too. I have references from both Google and Bing to prove it. Before talking about human authority as a new SEO signal, let’s take a look at some other factors that demonstrate the importance of social media influence in SEO game.
Social Rank or Human Rank is the calculation of individual authority in social networks, and it calculates how influential and trustworthy a person is. If a person found to be an authority, the links that s/he tweets from his/her twitter account, have additional weight. Not only in social search, but in regular organic search as well!
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