Category Archives: Internet Marketing

The Biggest Mistake about Local Business Marketing That Hurts Local Businesses

Dear local business owners, local business marketing does not have to be provided by someone from your town. Yes, your services are limited to your local area, but the choice of marketing consultants is not.

All this online marketing and new media “stuff” is in the cloud, and it can be accessed from anywhere in the world. Your social media profiles can be created, optimized, and even managed from any city in the world. The same goes for your website, and your mobile site or app. Continue reading

Posted in Branding, Internet Marketing, Main Category, Search Engine Optimization, Social Marketing | Tagged , , , | 1 Comment

Digital Marketing Paradox of Inbound and Outbound Marketing

The classification for the majority of inbound and outbound marketing tactics is pretty clear.

Typical Features of Outbound Marketing Strategies

Outbound marketing – broadcast a message to a large base of consumers who doesn’t necessarily represent a targeted audience, pitch products or services without establishing a rapport with prospects, in essence shout to the void and hope that your voice will be heard. Sort of “in your face” approach.

Typical Features of Inbound Marketing Strategies

Inbound marketing – identify highly targeted audience, provide it with a valuable content, get recognized as an expert and/ or leader in your industry, use earned media as builder of a viral effect to spread the word about your products and services, let prospects come to you, build rapport, convert them into customers, nourish a relationship to turn customers into a long-time or repetitive customers with much higher lifetime value Continue reading

Posted in Internet Marketing, Main Category, PPC, Social Marketing | Tagged , , , , , , | 7 Comments on AllTop!

We’re proud to announce that has been recently chosen as a top blog in the Social Media category by Alltop’s Best of the Best! is a blog and news aggregator that finds and features best sites in various categories, from world news and politics to health and fitness to social media and marketing. Continue reading

Posted in Branding, Internet Marketing, Main Category, Social Marketing | Tagged , , , , , , , , , , , , , , , | Leave a comment