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		<title>Social Media Marketing and Online Marketing</title>
		<link>http://web-feed.com/594/social-media-marketing-and-online-marketing/</link>
		<comments>http://web-feed.com/594/social-media-marketing-and-online-marketing/#comments</comments>
		<pubDate>Tue, 14 Jun 2011 23:16:30 +0000</pubDate>
		<dc:creator>webnews</dc:creator>
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		<guid isPermaLink="false">http://web-feed.com/?p=594</guid>
		<description><![CDATA[In the previous post I explained the difference between <strong><a title="Digital and Social Marketing Explained" href="http://web-feed.com/589/social-media-marketing-versus-digital-marketing/" target="_blank">social media marketing and digital marketing</a></strong>.

Today let's talk about the difference between social media marketing and online marketing.<a href="http://web-feed.com/wp-content/uploads/2011/06/internetmarketingdemo.jpg"><img class="alignright size-medium wp-image-595" title="internetmarketingdemo" src="http://web-feed.com/wp-content/uploads/2011/06/internetmarketingdemo-293x300.jpg" alt="" width="293" height="300" /></a>

Whereas we can say that online marketing and internet marketing are synonyms, the same statement won't be true for social media marketing.

<strong><a title="Social Media Marketing and Content Distribution" href="http://web-feed.com/545/social-media-marketing-and-content-distribution/" target="_blank">Social media marketing</a></strong> is an area of marketing dedicated to marketing products and services through social media in its entirety. It's not limited to Facebook, Twitter or Linkedin 
Related posts:<ol>
<li><a href='http://web-feed.com/589/social-media-marketing-versus-digital-marketing/' rel='bookmark' title='Social Media Marketing versus Digital Marketing'>Social Media Marketing versus Digital Marketing</a> <small>While there are a lot of similarities, a job titled "Director of Social Media Marketing" (for example) is much less demanding expertise –wise than a job with a title "Director of Digital Marketing". It has...</small></li>
<li><a href='http://web-feed.com/574/online-reputation-and-personal-brand/' rel='bookmark' title='Online Reputation and Personal Brand'>Online Reputation and Personal Brand</a> <small>Considerable social presence became instrumental for building and managing your online reputation. And now it’s time to talk about your long-term branding strategy. Do you have a solid plan for building your social authority? Just...</small></li>
<li><a href='http://web-feed.com/585/online-reputation-in-social-media-you-are-in-front-of-the-camera/' rel='bookmark' title='Online Reputation in Social Media: You are in Front of the Camera'>Online Reputation in Social Media: You are in Front of the Camera</a> <small>Each time you do something online –post a comment, write a blog post, submit a social bookmark or update your status in social networks, you either strengthen or weaken your reputation. As mentioned in earlier...</small></li>
<li><a href='http://web-feed.com/107/how-to-make-your-first-dollar-online-today/' rel='bookmark' title='How to Make Your First Dollar Online Today'>How to Make Your First Dollar Online Today</a> <small>Russell Brunson is releasing a version 2 of “12 Month Internet Millionaire” and is willing to pay $1.00 for each person you get to watch his short announcement video. ...</small></li>
<li><a href='http://web-feed.com/545/social-media-marketing-and-content-distribution/' rel='bookmark' title='Social Media Marketing and Content Distribution'>Social Media Marketing and Content Distribution</a> <small>Today your social media marketing campaign won't be very successful if you try to use only one file format to deliver and distribute your content - say, articles or videos. Quick development of social media...</small></li>
</ol>]]></description>
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		<title>Open Letter to Facebook</title>
		<link>http://web-feed.com/456/open-letter-to-facebook/</link>
		<comments>http://web-feed.com/456/open-letter-to-facebook/#comments</comments>
		<pubDate>Mon, 18 Oct 2010 17:16:54 +0000</pubDate>
		<dc:creator>webnews</dc:creator>
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		<guid isPermaLink="false">http://web-feed.com/?p=456</guid>
		<description><![CDATA[Of course for business purposes there are Facebook pages and Facebook groups. Yet IMHO Facebook accounts could and should be used if you want to move to a next phase in a relationship with your fans.

You identify people with similar interests through other social networks or mini-blogging platforms. Then they come to your Facebook pages, become fans. Next step is obvious. They send you a friend request.

When people send me a friend request, I take a quick look at their profile. Of course it helps if a person sends a personal note with her/his friend request. If I like what I see, I accept the request. Plain and simple.
Related posts:<ol>
<li><a href='http://web-feed.com/56/twitter-and-facebook-two-rulers-of-contemporary-social-networking/' rel='bookmark' title='Twitter and Facebook &#8211; Two Rulers of Contemporary Social Networking'>Twitter and Facebook &#8211; Two Rulers of Contemporary Social Networking</a> <small>Facebook and twitter are social marketing and networking wonders that everybody is talking about. Facebook definitely won it's share of social market by introducing an easy way for people to share their photos with family...</small></li>
<li><a href='http://web-feed.com/196/how-to-effectively-grow-your-your-business-with-facebook/' rel='bookmark' title='How to Effectively Grow Your Business with Facebook'>How to Effectively Grow Your Business with Facebook</a> <small>I will soon release a video course and show to you exactly how it could be done with Twitter. If you're interested in early-bird discount, sign up for my newsletter (sign up form is at...</small></li>
<li><a href='http://web-feed.com/204/the-power-of-influence-in-social-networks-or-does-the-size-matter/' rel='bookmark' title='The Power of Influence in Social Networks or Does the Size Matter?'>The Power of Influence in Social Networks or Does the Size Matter?</a> <small>I am not going to drop names here but there are quite a few celebrities with 1,000,000+ followers who only follow a handful of people. Many twitterers agree that their tweets are worthless. Yet people...</small></li>
</ol>]]></description>
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		<slash:comments>3</slash:comments>
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		<title>The Power of Influence in Social Networks or Does the Size Matter?</title>
		<link>http://web-feed.com/204/the-power-of-influence-in-social-networks-or-does-the-size-matter/</link>
		<comments>http://web-feed.com/204/the-power-of-influence-in-social-networks-or-does-the-size-matter/#comments</comments>
		<pubDate>Sat, 13 Mar 2010 23:35:57 +0000</pubDate>
		<dc:creator>webnews</dc:creator>
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		<guid isPermaLink="false">http://web-feed.com/?p=204</guid>
		<description><![CDATA[I am not going to drop names here but there are quite a few celebrities with 1,000,000+ followers who only follow a handful of people. Many twitterers agree that their tweets are worthless. Yet people continue to follow them out of curiosity. It doesn’t mean however that their influence is very strong.

Sure, there are <strong>@techcrunch</strong> and<strong> @mashable</strong>, each with over 1,000,000 followers. Both are very worth following. But on each <strong>TechCrunch</strong> there are hundreds of celebrities and buffoons whose tweets are absolutely useless.

On another hand, there is <strong>@GuyKawasaki</strong> who doesn’t have 1,000,000 followers yet. But his influence is much bigger on social networks than that of many celebrities.

So<strong> the social influence is not a question of a followers-to-friends ratio, rather it’s ameasurement of reach and engagement</strong>.
Related posts:<ol>
<li><a href='http://web-feed.com/169/the-leadership-in-social-networks-part-1/' rel='bookmark' title='The Leadership in Social Networks (part 1)'>The Leadership in Social Networks (part 1)</a> <small>...Did I find some magic bullets? Do I practice technological voodoo? Do I implement black-hat SEO tricks? ... You need to have your own voice, something that differentiate you from the crowd and that makes...</small></li>
<li><a href='http://web-feed.com/110/how-to-publish-your-content-simultaneously-to-the-most-important-social-networks/' rel='bookmark' title='How to Publish Your Content Simultaneously to the Most Important Social Networks'>How to Publish Your Content Simultaneously to the Most Important Social Networks</a> <small>...Another aggregator I would advise to use is Sokule. It’s somewhat similar to ping.fm, only for businesses. It’s still young and has many new features in development. Since its basic version is limited to 140...</small></li>
<li><a href='http://web-feed.com/179/blogging-and-social-networks/' rel='bookmark' title='Blogging and Social Networks'>Blogging and Social Networks</a> <small>...You can blog with micro-blogs, status updates, or full-blown articles. Your blog can contain audio files (podcasting) or video files (vlogging, short for video blogging). Or it could be a combination of all the above...</small></li>
<li><a href='http://web-feed.com/76/3-right-ways-to-monetize-social-media/' rel='bookmark' title='3 Right Ways To Monetize Social Media'>3 Right Ways To Monetize Social Media</a> <small>And instead of watching your twitter following growing by many thousands every month (like I do), you'll get a lot of negative responses from people. What's even worse your social credibility will be damaged, and...</small></li>
<li><a href='http://web-feed.com/192/people-search-social-domination-in-contemporary-serps/' rel='bookmark' title='People Search: Social Domination in Contemporary SERPs'>People Search: Social Domination in Contemporary SERPs</a> <small>...the majority of top keywords are not related to super-cool gadgets and uber-hot cars. Those top searches are related to people and social networks. ... 7 out of 10 top searches are related to people...</small></li>
</ol>]]></description>
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