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Wikipedia

In the previous post I explained the difference between social media marketing and digital marketing.

Today let’s talk about the difference between social media marketing and online marketing.

Whereas we can say that online marketing and internet marketing are synonyms, the same statement won’t be true for social media marketing.

Social media marketing is an area of marketing dedicated to marketing products and services through social media in its entirety. It’s not limited to Facebook, Twitter or Linkedin

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Open Letter to Facebook

October 18, 2010

Of course for business purposes there are Facebook pages and Facebook groups. Yet IMHO Facebook accounts could and should be used if you want to move to a next phase in a relationship with your fans.

You identify people with similar interests through other social networks or mini-blogging platforms. Then they come to your Facebook pages, become fans. Next step is obvious. They send you a friend request.

When people send me a friend request, I take a quick look at their profile. Of course it helps if a person sends a personal note with her/his friend request. If I like what I see, I accept the request. Plain and simple.

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I am not going to drop names here but there are quite a few celebrities with 1,000,000+ followers who only follow a handful of people. Many twitterers agree that their tweets are worthless. Yet people continue to follow them out of curiosity. It doesn’t mean however that their influence is very strong.

Sure, there are @techcrunch and @mashable, each with over 1,000,000 followers. Both are very worth following. But on each TechCrunch there are hundreds of celebrities and buffoons whose tweets are absolutely useless.

On another hand, there is @GuyKawasaki who doesn’t have 1,000,000 followers yet. But his influence is much bigger on social networks than that of many celebrities.

So the social influence is not a question of a followers-to-friends ratio, rather it’s ameasurement of reach and engagement.

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