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Who is Twitterati?

April 13, 2010

I’m not sure about the origin of this world. But even if one can assume that this term originated at alltop.com, it obviously over-grown the barriers of any particular site and became a noun in English language, just like “Google”.

Everybody sort of understands the meaning of this word yet it remains amazingly vague.

So, what criteria could be used to define this elusive term?

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I am not going to drop names here but there are quite a few celebrities with 1,000,000+ followers who only follow a handful of people. Many twitterers agree that their tweets are worthless. Yet people continue to follow them out of curiosity. It doesn’t mean however that their influence is very strong.

Sure, there are @techcrunch and @mashable, each with over 1,000,000 followers. Both are very worth following. But on each TechCrunch there are hundreds of celebrities and buffoons whose tweets are absolutely useless.

On another hand, there is @GuyKawasaki who doesn’t have 1,000,000 followers yet. But his influence is much bigger on social networks than that of many celebrities.

So the social influence is not a question of a followers-to-friends ratio, rather it’s ameasurement of reach and engagement.

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I will soon release a video course and show to you exactly how it could be done with Twitter.

If you’re interested in early-bird discount, sign up for my newsletter (sign up form is at the right top side of the blog), and I’ll let you know when those videos are available before they are released to the public.

Let’s talk about Facebook, which is the second easiest social network to build relationship with a lot of people and turn them into friends and customers.

…Facebook is a social network that you can’t afford to ignore if you want to build even a remotely significant social media recognition for your company and /or your brand.

Plus, it’s an excellent source of demographically targeted traffic.

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…the majority of top keywords are not related to super-cool gadgets and uber-hot cars. Those top searches are related to people and social networks.

… 7 out of 10 top searches are related to people searches and social networks, yet again. I don’t divide people-related searches and searches for social networks, because social networks are nothing more and nothing less than different ways for people to communicate with each other…

There are thousands of social networks, and soon there will be millions of them. And each has its own face, each one could be considred a “person” in its own right…

this particular type of searches takes a huge share of any search pie. And of course there are many companies that gladly take a piece of this lucrative action..

One company… gives people (for free) their own small “search engines” targeting different people-related search queries, with 9 built-in income streams.

If you want one of those, you can grab it here: Your Own People Search Engine.

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.. it becomes obvious that popularity of short messages and their corresponding delivery formats (such as mini-blogs) are not going anywhere. They are staying for a long term, and, if anything, they might only get shorter.

There are many online services that offer url-shortening…
Yet they all lack one very significant benefit. They don’t reward you with additional traffic…

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