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The Difference Between Social Media Marketing Persona and Buyer Persona

While marketing or buyer persona concentrates exclusively on buyers, the social media marketing persona has a broader task.

The purpose of social media marketing is not only to contribute to immediate and assisted conversions, but also to increase company’s brand awareness and grow online community.

As a result social media marketing personas should include buyer personas with addition of at least two more personas related to social interactions: industry influencer persona and engager persona. Continue reading

Posted in Main Category, Search Engine Optimization, Social Marketing | Tagged , , , | 2 Comments