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Social Networks

On a wave of economic uncertainty we saw the birth of the whole new type of social media networks and applications focusing on customer acquisition. In other words, those networks and utilities concentrate on helping companies and small businesses to find the qualified leads and their interfaces are specifically built to nurture relationships with potential customers.

In these series of posts we’ll take a look at some of these networks and see how they can help your business.

We won’t be talking here about “the big 3″ social networks (Facebook, Twitter and Facebook) or about Google Plus that grows with such speed that experts begin to question whether Facebook will be able to hold its leading position for long.

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There are a lot of different aggregators, and they all pretty much parrot each other in functionality which makes them unworthy of any special attention. Amplify.com was smart enough to find its own unique angle which allowed it to stand out from the crowd.

If you were a blogger who had a hard time to express your idea or message in 140 characters, but still wanted your message to appear on Twitter, you could just write a long post in Amplify, post it and it would be posted to Twitter, Facebook ,Tumblr, Freindfeed and many other social networks.

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Google just rolled out a new update for its pagerank parameter (on June 27 2011). The last Google PageRank update was in January 2011, so it’s been almost 6 months between updates. Until this year pagerank updates were pretty stable – usually you could see a new update every 3-4 months.
GooglePageRank parameter is dedicated to the calculation of different factors related to the authority of your site. In basic terms, it estimates the quantity, quality and relevance of incoming links for your webpages. The higher the PageRank the higher is a probability that the site has some quality backlinks.

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let’s take a closer look at specifics of multi-step social strategies. Such social media strategies concentrate on development of multi-step relation-building channels to increase conversions and ROI.

There are several components that should be properly implemented to ensure the success of a multi-step social strategy. Some of them are more important than others. But there is one component that is absolutely crucial for a success of multi-step social media strategy.
Social media sites are a good addition to your social media strategy but they never should be a key stone of your online presence. (Read Social Networking and Blogging for more details).

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SEO experts always try to find a new ways to stay ahead of the crowd, and social networks seemed like a nice way to covertly play a new card in the search engine optimization game. In fact, it appears new area of SEO is on a rise called social SEO.Social media and search engine optimization

Link building through social media otherwise known as social media seo, can be roughly divided into two parts – spreading links through social networks and using social bookmarking sites to bookmark different links and rss feeds.

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