Social Media

Social media is not just a way to communicate with your friends or market your products or services. Not anymore.

Now we can talk about social media marketing, social media politics, social media research, social media support, social media dating, and many other things.

So what exactly can we do with social media when we have it at our disposal as a universal remote control? The list is really diverse, from marketing to political riots (as recent history taught us).
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Your actions will be based on recommendations of people who have a certain relationship with you. Of course you can take a recommendation from a recent follower with a grain of salt since s/he can have an alternative motive. But if the same recommendation comes from many followers, and is echoed by some of your social friends.

Tagged as: Audience, Buzz, Conversions, Dating, Existing Customers, Followers, Future Products, Headache, Loyal Customers, Media Politics, New Features, Prospects, Raving Fans, Recent History, Relationship, Reputation, Riots, Service Awareness, Social Accounts, Social Media, social media dating, social media development, social media marketing, social media politics, social media research, social media strategies, Social Networks, Substantial Presence, Universal Remote Control

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Today your social media marketing campaign won’t be very successful if you try to use only one file format to deliver and distribute your content – say, articles or videos.

Quick development of social media industry leads to a changed perception of the importance of the utilization of various file formats in social media strategies.
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Tactile/kinesthetic, auditory, visual and sociological – all those learning styles should be addressed in your social marketing campaigns through specifically crafted messages and different content formats.

Tagged as: content distribution, Social Media, social media campaign, social media marketing, social media strategies, Social Networking

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This “ish” concept was born, as an afterthought to my Open Letter to Facebook, as a response to the absolute lack of support from Facebook.

But it could be used in relation to other social media sites as well.
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When apple is not entirely green, but has green color in it, we say it’s green-ish, right? Which indicates that the object in question has the hint of a green color in it, yet is far from being entirely green.

Taking this analogy one step further and moving to the general assumptions, we can say that “ish” indicates the presence of certain features in any particular object, but those features in their current state or form are far from perfect.

Tagged as: facebook, facebookish, ish concept, ish concept social media, Social Media, social media branding

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One of the pain points that makes cringe even social network aficionados, is the constant tampering with privacy policy and terms of use. Of course social networks don’t call it tampering, they just call it “changing” – hey it’s their companies so they do what they want.

But the truth is many users feel betrayed since the final product they observe now, and the way the companies treat their private data is a far cry from what people agreed to when they sign up to get an account a few years ago.

Tagged as: Marketing and Advertising, Online Communities, Privacy, Social Media, social network, Social Networking, social sites

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