Tag Archives: social media marketing

There is No Such Thing as Social Media Marketing!

There is no such thing as SEO. There is no such thing as Online Branding. There is no such thing as PR. I can go on and on.

While a few years ago such statements would be absurd, now we need to look at a bigger picture. All those marketing disciplines still exist, yet they shouldn’t be considered as stand- alone strategies anymore. Continue reading

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Social Media Marketing and Online Marketing

In the previous post I explained the difference between social media marketing and digital marketing.

Today let’s talk about the difference between social media marketing and online marketing.

Whereas we can say that online marketing and internet marketing are synonyms, the same statement won’t be true for social media marketing.

Social media marketing is an area of marketing dedicated to marketing products and services through social media in its entirety. It’s not limited to Facebook, Twitter or Linkedin Continue reading

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Social Media Marketing versus Digital Marketing

While there are a lot of similarities, a job titled “Director of Social Media Marketing” (for example) is much less demanding expertise –wise than a job with a title “Director of Digital Marketing“. It has smaller responsibilities and requires narrower knowledge and experience.

Social media marketing is a term reserved for a relatively young area of online marketing.

Very closely related to social media marketing is social media branding. It also utilizes social media, yet instead of dealing with products and services its main purpose is to grow awareness about the company Continue reading

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