Tag Archives: Search Engines

The Role of Blog Comments in Social Media

Blog comments could increase your social reach. If you use one of the plugins that allow users to comment from their Facebook profile, Twitter account or other social networking site, you gain multiple benefits. First, you make it easy for people to comment – that means more comments, more content, and higher interactivity. Second, when people comment through social networks, other people see these comments and may want to share their opinions as well. Continue reading

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SEM is Not SEO and SEO is Not SEM

If you look at any major search engine, you see two different types of results displayed on search engine result pages for any popular keyword – paid results and organic results. Organic results are generated based on complex ranking algorithms which differ from search engine to search engine. Rankings for any particular site could be improved through thoughtful and skillful SEO campaigns.

Paid Search Marketing (or Paid Search Optimization, if you prefer) is responsible for the placement and optimization of paid results. Paid results could be displayed not only on SERPs (search engine results pages), but also on any other site that agrees to be a part of search network and displays relevant advertisement. Continue reading

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Social Media Marketing and SEO

SEO experts always try to find a new ways to stay ahead of the crowd, and social networks seemed like a nice way to covertly play a new card in the search engine optimization game. In fact, it appears new area of SEO is on a rise called social SEO.Social media and search engine optimization

Link building through social media otherwise known as social media seo, can be roughly divided into two parts – spreading links through social networks and using social bookmarking sites to bookmark different links and rss feeds.
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Posted in Internet Marketing, Main Category, Search Engine Optimization, Social Marketing | Tagged , , , , , , , , , , , , , , , , , , , , , , , | 2 Comments