Tag Archives: Search Engine Optimization

SEM is Not SEO and SEO is Not SEM

If you look at any major search engine, you see two different types of results displayed on search engine result pages for any popular keyword – paid results and organic results. Organic results are generated based on complex ranking algorithms which differ from search engine to search engine. Rankings for any particular site could be improved through thoughtful and skillful SEO campaigns.

Paid Search Marketing (or Paid Search Optimization, if you prefer) is responsible for the placement and optimization of paid results. Paid results could be displayed not only on SERPs (search engine results pages), but also on any other site that agrees to be a part of search network and displays relevant advertisement. Continue reading

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Social Media Marketing and SEO

SEO experts always try to find a new ways to stay ahead of the crowd, and social networks seemed like a nice way to covertly play a new card in the search engine optimization game. In fact, it appears new area of SEO is on a rise called social SEO.Social media and search engine optimization

Link building through social media otherwise known as social media seo, can be roughly divided into two parts – spreading links through social networks and using social bookmarking sites to bookmark different links and rss feeds.
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Blog Comments| Content Value and SEO Benefits

…the right and wrong way to write a comment, and why it’s beneficial for a blog visitor to spend a few extra minutes to write a content-rich comment…
Why would you want to write a blog comment, and why spammers spend thousands of dollars on different blog spamming scripts?

There are three main reasons:

1) Quick Site Indexing and Link Discovery
2) High Quality Targeted Web Traffic
3) Potential Benefit of a One-Way Link from the Authority Blog.
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Posted in Main Category, Search Engine Optimization | Tagged , , , , , | 3 Comments