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In the previous post I explained the difference between social media marketing and digital marketing.

Today let’s talk about the difference between social media marketing and online marketing.

Whereas we can say that online marketing and internet marketing are synonyms, the same statement won’t be true for social media marketing.

Social media marketing is an area of marketing dedicated to marketing products and services through social media in its entirety. It’s not limited to Facebook, Twitter or Linkedin

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Not long ago I joined a new social network that is built on a principle of visual representation of user connections – Tobri.
I often typed “torbi” instead of “tobri”. At the same time I rarely make such mistakes when typing much longer urls – such as Twitter, Facebook, LinkedIn, MySpace, IMFaceplate, Amplify, FriendFeed, etc.

Why is this happening?

I pondered over this question for a while, and I think I found the explanation.

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…the majority of top keywords are not related to super-cool gadgets and uber-hot cars. Those top searches are related to people and social networks.

… 7 out of 10 top searches are related to people searches and social networks, yet again. I don’t divide people-related searches and searches for social networks, because social networks are nothing more and nothing less than different ways for people to communicate with each other…

There are thousands of social networks, and soon there will be millions of them. And each has its own face, each one could be considred a “person” in its own right…

this particular type of searches takes a huge share of any search pie. And of course there are many companies that gladly take a piece of this lucrative action..

One company… gives people (for free) their own small “search engines” targeting different people-related search queries, with 9 built-in income streams.

If you want one of those, you can grab it here: Your Own People Search Engine.

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