Of course for business purposes there are Facebook pages and Facebook groups. Yet IMHO Facebook accounts could and should be used if you want to move to a next phase in a relationship with your fans.
You identify people with similar interests through other social networks or mini-blogging platforms. Then they come to your Facebook pages, become fans. Next step is obvious. They send you a friend request.
When people send me a friend request, I take a quick look at their profile. Of course it helps if a person sends a personal note with her/his friend request. If I like what I see, I accept the request. Plain and simple.
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