guy kawasaki

I am not going to drop names here but there are quite a few celebrities with 1,000,000+ followers who only follow a handful of people. Many twitterers agree that their tweets are worthless. Yet people continue to follow them out of curiosity. It doesn’t mean however that their influence is very strong.

Sure, there are @techcrunch and @mashable, each with over 1,000,000 followers. Both are very worth following. But on each TechCrunch there are hundreds of celebrities and buffoons whose tweets are absolutely useless.

On another hand, there is @GuyKawasaki who doesn’t have 1,000,000 followers yet. But his influence is much bigger on social networks than that of many celebrities.

So the social influence is not a question of a followers-to-friends ratio, rather it’s ameasurement of reach and engagement.

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