There is a plethora of social media monitoring tools for every taste and flavor. They can be used to listen to social conversations and to identify important social reactions that require immediate response.
All these tools differ based on price, quantity and quality of monitored sources, sentiment analysis, data crunching capabilities, and identification of important players in your market (also known as influencers).
While there are tons of tools to monitor social media conversations there are not so many choices in regards to working with your leads.
In fact until recently there were only two options – a signup form tied in with your autoresponder and RSS feed subscription.
Good news: new lead generation option has just arrived.
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