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facebook

Not long ago I joined a new social network that is built on a principle of visual representation of user connections – Tobri.
I often typed “torbi” instead of “tobri”. At the same time I rarely make such mistakes when typing much longer urls – such as Twitter, Facebook, LinkedIn, MySpace, IMFaceplate, Amplify, FriendFeed, etc.

Why is this happening?

I pondered over this question for a while, and I think I found the explanation.

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This “ish” concept was born, as an afterthought to my Open Letter to Facebook, as a response to the absolute lack of support from Facebook.

But it could be used in relation to other social media sites as well.

When apple is not entirely green, but has green color in it, we say it’s green-ish, right? Which indicates that the object in question has the hint of a green color in it, yet is far from being entirely green.

Taking this analogy one step further and moving to the general assumptions, we can say that “ish” indicates the presence of certain features in any particular object, but those features in their current state or form are far from perfect.

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Open Letter to Facebook

October 18, 2010

Of course for business purposes there are Facebook pages and Facebook groups. Yet IMHO Facebook accounts could and should be used if you want to move to a next phase in a relationship with your fans.

You identify people with similar interests through other social networks or mini-blogging platforms. Then they come to your Facebook pages, become fans. Next step is obvious. They send you a friend request.

When people send me a friend request, I take a quick look at their profile. Of course it helps if a person sends a personal note with her/his friend request. If I like what I see, I accept the request. Plain and simple.

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I am not going to drop names here but there are quite a few celebrities with 1,000,000+ followers who only follow a handful of people. Many twitterers agree that their tweets are worthless. Yet people continue to follow them out of curiosity. It doesn’t mean however that their influence is very strong.

Sure, there are @techcrunch and @mashable, each with over 1,000,000 followers. Both are very worth following. But on each TechCrunch there are hundreds of celebrities and buffoons whose tweets are absolutely useless.

On another hand, there is @GuyKawasaki who doesn’t have 1,000,000 followers yet. But his influence is much bigger on social networks than that of many celebrities.

So the social influence is not a question of a followers-to-friends ratio, rather it’s ameasurement of reach and engagement.

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I will soon release a video course and show to you exactly how it could be done with Twitter.

If you’re interested in early-bird discount, sign up for my newsletter (sign up form is at the right top side of the blog), and I’ll let you know when those videos are available before they are released to the public.

Let’s talk about Facebook, which is the second easiest social network to build relationship with a lot of people and turn them into friends and customers.

…Facebook is a social network that you can’t afford to ignore if you want to build even a remotely significant social media recognition for your company and /or your brand.

Plus, it’s an excellent source of demographically targeted traffic.

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