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Viral Phenomenon of Super Bowl Commercials

The Difference Between Super Bowl Commercials and other Ads

So why do we see a completely different picture when it comes to Super Bowl Commercials? Those commercials are highly anticipated. People actually watch them instead of hitting the mute button or completely skipping them as they would do with any other advertisement. These commercials are great example of viral branding. They are an epicenter of heated discussions and media buzz. Continue reading

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The Concept of “Real Time” in Online Marketing

Real time response is crucial for reputation management, customer service through social networks and even direct sales. Thoughtful immediate response and proper customer service can mitigate the damage from the negative customer feedback and with a little bit of luck turn that customer into a raving fan. Continue reading

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