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		<title>The Power of Influence in Social Networks or Does the Size Matter?</title>
		<link>http://web-feed.com/204/the-power-of-influence-in-social-networks-or-does-the-size-matter/</link>
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		<pubDate>Sat, 13 Mar 2010 23:35:57 +0000</pubDate>
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		<description><![CDATA[I am not going to drop names here but there are quite a few celebrities with 1,000,000+ followers who only follow a handful of people. Many twitterers agree that their tweets are worthless. Yet people continue to follow them out of curiosity. It doesn’t mean however that their influence is very strong.

Sure, there are <strong>@techcrunch</strong> and<strong> @mashable</strong>, each with over 1,000,000 followers. Both are very worth following. But on each <strong>TechCrunch</strong> there are hundreds of celebrities and buffoons whose tweets are absolutely useless.

On another hand, there is <strong>@GuyKawasaki</strong> who doesn’t have 1,000,000 followers yet. But his influence is much bigger on social networks than that of many celebrities.

So<strong> the social influence is not a question of a followers-to-friends ratio, rather it’s ameasurement of reach and engagement</strong>.
Related posts:<ol>
<li><a href='http://web-feed.com/169/the-leadership-in-social-networks-part-1/' rel='bookmark' title='The Leadership in Social Networks (part 1)'>The Leadership in Social Networks (part 1)</a> <small>...Did I find some magic bullets? Do I practice technological voodoo? Do I implement black-hat SEO tricks? ... You need to have your own voice, something that differentiate you from the crowd and that makes...</small></li>
<li><a href='http://web-feed.com/110/how-to-publish-your-content-simultaneously-to-the-most-important-social-networks/' rel='bookmark' title='How to Publish Your Content Simultaneously to the Most Important Social Networks'>How to Publish Your Content Simultaneously to the Most Important Social Networks</a> <small>...Another aggregator I would advise to use is Sokule. It’s somewhat similar to ping.fm, only for businesses. It’s still young and has many new features in development. Since its basic version is limited to 140...</small></li>
<li><a href='http://web-feed.com/179/blogging-and-social-networks/' rel='bookmark' title='Blogging and Social Networks'>Blogging and Social Networks</a> <small>...You can blog with micro-blogs, status updates, or full-blown articles. Your blog can contain audio files (podcasting) or video files (vlogging, short for video blogging). Or it could be a combination of all the above...</small></li>
<li><a href='http://web-feed.com/76/3-right-ways-to-monetize-social-media/' rel='bookmark' title='3 Right Ways To Monetize Social Media'>3 Right Ways To Monetize Social Media</a> <small>And instead of watching your twitter following growing by many thousands every month (like I do), you'll get a lot of negative responses from people. What's even worse your social credibility will be damaged, and...</small></li>
<li><a href='http://web-feed.com/192/people-search-social-domination-in-contemporary-serps/' rel='bookmark' title='People Search: Social Domination in Contemporary SERPs'>People Search: Social Domination in Contemporary SERPs</a> <small>...the majority of top keywords are not related to super-cool gadgets and uber-hot cars. Those top searches are related to people and social networks. ... 7 out of 10 top searches are related to people...</small></li>
</ol>]]></description>
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