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If you look at any major search engine, you see two different types of results displayed on search engine result pages for any popular keyword – paid results and organic results. Organic results are generated based on complex ranking algorithms which differ from search engine to search engine. Rankings for any particular site could be improved through thoughtful and skillful SEO campaigns.

Paid Search Marketing (or Paid Search Optimization, if you prefer) is responsible for the placement and optimization of paid results. Paid results could be displayed not only on SERPs (search engine results pages), but also on any other site that agrees to be a part of search network and displays relevant advertisement.

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…Have you thought about distributing your web feeds? Web feed (commonly known as RSS feed) not only gives you huge additional exposure through multiple self-promotion channels (I’ll talk about them in a moment), it grants you enormous power of “licensing” your content to other blogs.

Download Feed For All RSS Feed Creator. It allows you to build custom feeds for your static websites. Then just upload created xml file on your server, and now your site has its own RSS feed!

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