Social Media Consulting
Social networks and social media as a whole are now recognized as one of the most effective ways to market your business and promote your brand. It’s a one of the best strategies to increase brand awareness. And social networking channels can serve as a laser-targeted source of pre-qualified leads and high-converting traffic for your business.
Social networking (in all variety of its forms, from micro-blogging to video/audio sharing to social bookmarking), is a media of social communications, and as such it’s built on mutually interesting conversations. So in order to be successful in social media, you have to figure out a way to participate in a dialog related to your industry, dialog that is concentrated on questions asked by your potential customers.
If you know the most pressing questions and problems of your prospects, and you identified the flaws of your competitors, then you can provide the perfect solution for your customers. Moreover, if you know how to provide this perfect solution right at the moment the prospect complains about a problem, then the closing rate for your offer will go through the roof, and you will receive raving reviews from your customers.
That’s one of the reasons why social media is so effective for businesses, and is constantly growing in popularity.
The problem is that such dialog, which is the ideal identifier of your potential customers, happens in numerous places, not just at one social network. Are you sure you know which social networks play the key role in social communications for your industry?
This may be shocking news to you, but the most targeted conversations related to your products or services, the conversations that identify the most eager customers and lead to the highest conversions, could happen in a social network you haven’t even heard of. Think outside the box. It’s not always Facebook or Twitter.
To complicate the matter even further, this dialog often happens at several different networks at the same time.
Obviously, you can’t help but wonder how you can be in a dozen different places at the same time, participating in a conversation and building relationship with your potential clients. It seems to be physically impossible, right? You already struggle to find time to manage your presence on one social network – let’s say Facebook or Twitter, let alone handle accounts on many other social media channels.
Don’t worry. We have the answer for you!
We can develop a custom social media strategy specifically tailored for your business. Using our secret social media techniques, processes and tools you will be able to build your presence on multiple social media sites spending only a few hours a day.
Twitter, Facebook, Linkedin, Myspace, YouTube, FriendFeed, MyBlogLog, Google Buzz, Beboo, Plaxo, Plurk, Identi.ca, Blogger, WordPress, Hi5 – this is just a short list from a huge variety of social networks that you will be able to use to enhance your online branding, generate highly targeted traffic and attract more clients.
To find out more about this service, check our Social Media Consulting Section of Social Media Influence Packages.
Social Profile Management
If you want to manage your social network accounts by yourself then check out our consulting services. We can help you to develop the right strategy, deliver compelling branding message and show how to manage your social media presence effectively.
This option can work for you if you’re willing to invest time and money to learn all the intricacies of social media management and ready to dedicate at least several hours a day to this process.
It’s a good option if you want to build your social media presence yet have rather limited budget.
On another hand, if you prefer to let professionals handle the majority of your media communications, and just want to sit back, relax and enjoy the quick growth of your social media friends, fans and followers, as well as increased number of leads and other conversions then you’ll be interested in our Social Profile Management.
We offer custom social media packages tailored to your business. It could be as simple as 1-2 daily updates on your behalf at one social network (ie: Twitter or Facebook) or as robust as multiple daily updates and real-time responses to the requests from your followers on dozens of different social media channels, as well as the monitoring of your online reputation.
Social profile management is a must-have service for celebrities (movie stars, sportsmen, artists, musicians, etc)
It is also a god-sent help for advertising and pr agencies, busy professionals (lawyers, realtors, doctors), hotels, restaurants, corporations, franchises
–anyone who has a budget for marketing and advertising and who recognizes the importance of social media presence.
This service is not only effective for branding and marketing purposes, social media management is simply indispensable for managing your online reputation.
It’s very important to monitor in real time all the conversations in social media that mention your name or your brand. If you know that somebody is posting bad things about you or about your brand, you can respond right away thus minimizing a potential damage to your brand. This is what brand reputation management is all about, in a nutshell.
Of course in reality it’s a little more complicated process.
Bottom line. You can either spend 60-70K and hire your own social media manager (40-50K salary, plus at least extra 20 K spent on taxes, benefits, general and administrative expenses, etc.) Then you have to train him or her and pray that s/he knows what s/he is doing.
Or you can hire us for half of that amount, and get the job done the best way possible.
Let us handle your social media accounts and we will launch your social media presence in a stratosphere. How can we do this? Well, it’s a secret:) But here is a hint.
We don’t just talk about social media management, social media marketing and branding. We practice those things on a daily basis. We eat and dream social media. And since some members of our team have an extensive technical background, we rigorously test all the most popular social media tools and techniques.
We also utilize our own proprietary software tools to take social media management and content distribution processes even further. This helps us to constantly improve our results. And no, those tools are not available to general public. We only use them to help our clients and of course to increase our own social media influence.
We know for a fact that our methods are very effective and can help you to skyrocket your own social media presence. How do we know this? We used the same processes, tools and procedures to build our own social network to the tune of many hundreds thousands of followers/fans. And now they are available for our clients.
On our blog we reference a Twitter account that currently has over 54000 followers. Of course it is a considerable audience size by itself. But here is an amazing part. It’s only one of many social media accounts spread out among hundreds of different social networks. It’s just a tip of the iceberg that can give you some idea of our total social media presence.
And we would be glad to do the same for you. That’s what our social profile management services are about.
Social Media Branding
If you already created profiles on multiple social media sites, it’s a good start.
Unfortunately, each social network offers its own set of templates that could be used to enhance your profile. The problem is that those templates differ from network to network.
If you used different templates for creating your profiles, there is no consistency in your online properties. They have different looks, different messages, different images, different tabs and widgets, etc.
In order for your brand or business to be easily recognizable, it’s recommended to use the same custom template on all your social networks. This way all your social profiles will have identical branding look and consistent message.
Another problem is that free templates provided by social networks don’t offer any branding options. For example, you can’t feature your other online properties on a template. And this is an example of a really bad use of extremely valuable virtual real estate.
We provide consultations on social media branding to help you create online brand with easily recognizable look and feel. And then we design and install custom templates on your social media accounts. This way all your profiles will work together strengthening each other. Strong online branding will help you to build trust for your business at social media sites, develop relationship with your prospects and generate more sales.
Content Creation and Distribution
We can help you to become the information powerhouse. We can create content for your newsletters, articles, blogs, audios, videos, e-books.
And then we will help you to distribute this content through multiple social media channels- social networks, social video sites, podcasts, and more.
This service is mostly offered in combination with other social media services.
For example, when developing your branding strategy, a lot of emphasis is placed on your own website or blog. If you don’t have one yet, we’ll design and install it for you.
Another example: after we create your info-product that you ordered through our content creation and distribution services, you’ll need an e-commerce website to sell it.
No problem. We’ll develop it for you. And will help you to set up your merchant account, your gateway, etc. Basically, we’ll take care of all the technical details.