Monthly Archives: September 2014

Predictability of Social Media Marketing Campaigns

There is a clear industry transformation from guesstimation and vague resemblance of meaningful KPIs to a more scientific approach with measurable results and data analysis.

The ROI of social media marketing campaign is still one of the most difficult factors to predict in digital marketing industry due to highly volatile chain effect.

In essence, each of these steps can potentially cause a butterfly effect and turn your campaign into viral hurricane. Unfortunately, you never know which auction will cause this viral effect or whether it will be triggered at all during your campaign.

Viral side of social media marketing is uncontrollable and can’t be calculated in advance, it’s not reliable and should be considered as a pleasant (and sometimes huge) bonus. Continue reading

Posted in Main Category, Social Marketing, Social Marketing Secrets | Tagged , , , | Leave a comment