Monthly Archives: December 2013

Digital Marketing Paradox of Inbound and Outbound Marketing

The classification for the majority of inbound and outbound marketing tactics is pretty clear.

Typical Features of Outbound Marketing Strategies

Outbound marketing – broadcast a message to a large base of consumers who doesn’t necessarily represent a targeted audience, pitch products or services without establishing a rapport with prospects, in essence shout to the void and hope that your voice will be heard. Sort of “in your face” approach.

Typical Features of Inbound Marketing Strategies

Inbound marketing – identify highly targeted audience, provide it with a valuable content, get recognized as an expert and/ or leader in your industry, use earned media as builder of a viral effect to spread the word about your products and services, let prospects come to you, build rapport, convert them into customers, nourish a relationship to turn customers into a long-time or repetitive customers with much higher lifetime value Continue reading

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