Monthly Archives: April 2012

Facebook Timeline: How to Face a Challenge

If your company has a fan page, we have both good and bad news for you.

Bad news: many of the previously effective Facebook marketing strategies are not working anymore, and you have to adapt.

Good news: Though it sounds counter-intuitive, new timeline-centric fan pages can convert more visitors into buyers if they are designed correctly.

Facebook constantly modifies the layout, design and structure of the fan pages making it difficult for companies to keep up. You’ve spent time learning FBML to create custom tabs? Sorry for the bad news, but this time was wasted. Now this knowledge is useless, you have to learn how to create Facebook applications instead.

But Facebook currently has around 850 million users. And it’s still the largest social player.

So if you decide to stick with it, here are a few pointers on improving your fan page in the light of timeline changes.

To get more ideas on How to Use Facebook Timeline, watch Brian Moran’s webinar (no registration is required.) You’ll also get access to a fan page design with 53.1% conversion rate and timeline story-telling formula. Continue reading

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