Monthly Archives: March 2011

Why Web Feed?

web feed syndication (mostly known as RSS 2.0) is an underlying technology for social media platforms and almost anything else you can find in current socially-friendly web environment. When we talk about live feeds, news feeds, podcasts or videocasts, bookmarks or numerous content sharing tools, we essentially refer to different types and formats and uses of web feeds.

RSS 2.0 is a most popular and simple version of RSS, but not the most flexible one. If you want to add some extra flavor and customization, you might need to create the feed yourself.
In this case you should go with either Atom or RSS 1.0.
Yet RSS 1.0 provides the ability not only to utilize existing RSS modules, but also to create your own. Add the compatibility with RDF, and you get an extended functionality of the feed which could be useful for inclusion of custom elements. RSS2.0 on another hand is still pretty rigid, though you can find flexibility within extensions defined with XML Namespaces.

Though RSS feed could be read in XML format, this format is not considered human-friendly. It’s usually parsed by various desktop and web software programs known as RSS readers and is displayed in a human-friendly user interface such as the one provided by web aggregators and desktop readers.

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Posted in Branding, Internet Marketing, Main Category, Search Engine Optimization, Social Marketing | Tagged , , , , , , , , , , , , | 1 Comment

Online Reputation and Personal Brand

Considerable social presence became instrumental for building and managing your online reputation. And now it’s time to talk about your long-term branding strategy. Do you have a solid plan for building your social authority? Just slapping a few Facebook pages and may be creating a Twitter profile or two won’t do you any good.
When your online reputation was mainly defined by your own websites/blogs, customer reviews and your participation in discussion forums, the possibility of your message go viral was not significant.

Now when you tweet or otherwise communicate your thoughts through social media, you never know whether your message will just sit there within your feed or will be spread all over the web by your followers and fans. Continue reading

Posted in Branding, Main Category, Social Marketing | Tagged , , , , , , , | 1 Comment

Social SEO: Social Media Signals Increase SERPs Rankings

it will be difficult to succeed in SEO without paying proper attention to social media signals. In fact, social media signals are so important that we witness a birth of a new kind of SEO servicesSocial SEO.

Social authority, which is otherwise called a social rank, plays increasingly important role not only in a social search, it affects the SERPS ranking in regular organic search too. I have references from both Google and Bing to prove it. Before talking about human authority as a new SEO signal, let’s take a look at some other factors that demonstrate the importance of social media influence in SEO game.

Social Rank or Human Rank is the calculation of individual authority in social networks, and it calculates how influential and trustworthy a person is. If a person found to be an authority, the links that s/he tweets from his/her twitter account, have additional weight. Not only in social search, but in regular organic search as well!
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Posted in Internet Marketing, Main Category, Search Engine Optimization, Social Marketing | Tagged , , , , , , , , , , , | 5 Comments