What Social Media Lessons Can We Learn from Oscar Academy Awards in 2013?
The golden dust has settled and now it’s time to review social media imprint left by the biggest Hollywood event of the year. Super Bowl, Grammy and Oscars are not just huge events with a possibility of a long term historical impact, they provide invaluable opportunity for your company and brand to get free publicity and enormous social media exposure if you manage to successfully ride the wave of a world-wide awareness.
Here are some of the questions that will be answered in this post:
- What social marketing lessons can we learn from Oscars?
- Which social media-savvy companies successfully piggybacked on this world class event?
- Which companies failed in their branding attempt?
- Super Bowl versus Oscars – who won a social media race?
- How your company or brand can get the most social media coverage out of Oscar or similar event?
- What is a history of Oscar Awards?
In terms of the size of the audience Oscars is in the same league as Super Bowl.
However, it triggered less social signals on various social networks than its sport opponent.
May be audience was turned away by untasteful jokes from Oscars’ host Seth MacFarlane called by The New Civil Rights Movement “poor performance laced with anti-gay, anti-women, racist, and otherwise juvenile jokes“.
May be the unscheduled blackout during the Super Bowl turned the scales in its favor since people couldn’t actually watch the event and were left with an option to tweet about it or share it otherwise.
May be it was something else. Whatever the reason, “the Super Bowl for women” (as Oscars is called sometimes), was left far behind by its “masculine” counterpart.
Erik Sass compares the total number of tweets produced during both televised events and share some other interesting stats:
Oscars Not as Social as Super Bowl
Trendrr: the social media measurement platform tallied 13.2 million social interactions of various kinds for the Oscars, compared to 47.7 million interactions for this year’s Super Bowl…
The company that succeeded in social branding during the Super Bowl was Oreo. Jessica Gioglio describes how Oreo did it. It made dozens other companies try to implement real time marketing and branding strategies during Oscars. Many have tried but not many succeeded. Even Oreo failed a bit short this time.
Paula Keller shares how JCPenney amplified its TV commercial through strong real time multi-channel social media interactions:
During this evening’s 85th Academy Awards, jcpenney used real-time marketing to capitalize on our here and now, instant gratification tendencies by launching a strong activation through social media...
We saw how to ride the Oscars wave the right way. Jay Bayer shows 17 tweets from companies (including Oreo) that were not very successful in their branding attempts:
In the few short weeks between the Super Bowl and the Academy Awards, it seems dozens of brands (and/or their agencies) have decided to “get themselves some of that real-time marketing!”…
Ok, so you you see how to do the real time marketing the right and wrong way. Now you’re probably wondering how to apply this newly acquired knowledge to your brand.
Gerry Moran gives valuable advices on how to use the power of twitter to increase your brand visibility during the show. Oscar 2013 is a history, but you can use the same steps to get the most bang out of future meg-events.
5 Ways To Get The Most From The Oscars With Social Media. Here is how you can use social media to enjoy the Oscars tonight on your second screen…
That’s enough food for thought for now. Let’s just take at the history of Oscars and ponder on how the humble beginning lead to the phenomenown known all over the world…
Each year, millions tune in to watch the Academy Awards. Over the decades, thousands of Oscar statuettes have been handed out to those who work in the film in..
As always, we would love to hear your comments and thoughts.