It’s a well-known fact that you can generate a lot of traffic and substantial income from Twitter. In fact, I will soon release a video course and show to you exactly how it could be done with Twitter.
If you’re interested in early-bird discount, sign up for my newsletter (sign up form is at the right top side of the blog), and I’ll let you know when those videos are available before they are released to the public.
In the meantime, please leave me your comments with your most pressing questions about Twitter, and I’ll do my best to answer them all in this upcoming video course.
Ok, enough rambling about Twitter for now.
Let’s talk about Facebook, which is the second easiest social network to build relationship with a lot of people and turn them into friends and customers.
Well, at least I consider it to be the second most effective network. Many social media experts wouldn’t agree with me since for them Facebook is a primary channel for social marketing.
One thing is certain: Facebook is a social network that you can’t afford to ignore if you want to build even a remotely significant social media recognition for your company and /or your brand.
Plus, it’s an excellent source of demographically targeted traffic.
So let’s look at couple of ideas on how you can use Facebook to grow your business.
First and the most obvious of course is to use Facebook Ads. It’s a ppc program, similar to AdWords, but instead of Google network, it’s based on advertising to a huge number of Facebook members.
According to stats published in Facebok Pressroom, Facebook now has over 350 million active users worldvide, and 50% of them login to Facebook each day.
That’s a staggering amount of potential real visitors to your websites that could only be reached through this particular PPC. Neither Google nor Yahoo or Microsoft has any saying there. So you don’t have to worry about Quality Score, Google Slap and all other unpleasant realities of current PPC marketing.
And it’s very easy to find the niche audience within Facebook that would be perfectly targeted for your offer. Of course it could be targeted based on keywords of your choice, but what is much more important, it allows much granular filtering based on demographic parameters than you wouldn’t find in other major ppc programs.
Google, for example, aside from Geo filtering, only allows you to filter by age and gender so far, which might not be enough to pinpoint your particular segment of the market.
If you don’t know how to set up Facebook campaign, just watch this Facebook Ad Set up video, and you’ll be able to create your own campaign in minutes.
Plus, it allows you to copy one Facebook campaign that is making money for people at this very moment (no promises though, your results may vary).
The benefits of this approach are obvious. Yet, as with any other ppc programs, there is a big elephant hiding in the closet – you’re paying for each click. This means that your campaigns could be successful and profitable or you can blow off all your advertising budget pretty quickly.
Second approach is better in the long run since you learn how to generate a lot of traffic and visitors from Facebook without ppc advertisement.
In essence, you will be able to attract ideal clients and get the word out about your products or services without having to pay a dime. But first you need to know how to do this. And this requires investment on your part.
Though recently Facebook updated its Privacy Policy and access control settings for different parts of the site, there is still almost unrestricted access to anyone you’d like to get close to with your business (if you do it the right way, of course).
Basically, you can get unprecedented leverage out of your present Facebook account. Be sure however not to make amateurish mistakes or you will be banned.
There is a course on mastering Facebook by Robert Grant. It’s not cheap, but if you compare the price of the course with costs of ppc advertising, you’ll break even very soon and then can enjoy free traffic for many months to come…
Robert built his Facebook network to over 300,000 people in just one year, starting from scratch as a total newbie.
Do you think he can teach you a thing or two about Facebook? I think so too.
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